What You Need to Know
The 78 represents the largest undeveloped parcel of land in downtown — at Roosevelt and the River, it is a jewel hidden in plain site. It will be built by men and women from across Chicago, and will forever stand as a future-forward riverfront innovation district that will enrich a city that already has so much to offer.
Why You Want to be Here
The 78 is the first new neighborhood in Chicago in a generation, a transformative spark that will connect the best of Chicago to propel new ideas into groundbreaking achievement.
An open urban campus. A home for enterprise, education and entrepreneurship. A cultural hub that connects some of the richest parts of the city. Unprecedented waterfront access — with room to explore, relax and reinvigorate — stretching more than the length of five city blocks. And an extraordinary venue for a live-work-play lifestyle that defines 21st Century urban living.
Our Guiding Principles
Discover the dreams, guidelines and ambitions that will help us achieve our goal of creating The 78, Chicago’s next great neighborhood.Our Guiding Principles
Let culture be your foundation.
Think about the city of the future.
Make sure everyone feels they belong.
Think big but sweat the small stuff.
Celebrate the river.
Explore what it means to live well.
Look forward to all seasons.
Stand for something meaningful.
Don't try to create authenticity. Be authentic.
Give Chicagoans something to discover and share.